EM-220 Equine Marketing
ANSC 265 - Equine Marketing
I. ANSC 265 - Equine Marketing
Credit Hours: 2 (8W1: January 7-March 1, 2013)
Instructors: Global Equine Academy (Gene and Sandy Miller)
Office Hours: 8:00 a.m. to 4:00 p.m. Monday-Friday
Email assignments and questions to: email@example.com .
Text: Horse Facilities Handbook
II. Course Description
Students will study methods of marketing horses. Methods of marketing a breeding program will be covered, as well as preparing and marketing the individual horse. Pre-requisite: ANSC 161 - Equine Business Management. Spring. Course fee required.
Students will study methods of marketing horses today. Have you ever wondered why someone else can sell a horse of the same quality for twice as much as you can? Well, most of that is marketing. Methods of marketing a breeding program will be covered, as well as preparing and marketing the individual horse. We will visit with several successful breeders who have their own production sale.
III. Student Learning Outcomes
A. University Student Learning Outcomes: Graduates of Dickinson State University will:
I. Demonstrate knowledge of human cultures, the humanities, the social sciences, the fine and performing arts, and the physical and natural worlds.
II. Demonstrate the intellectual skills of inquiry, mathematical reasoning, quantitative and qualitative analysis, critical and creative thinking, and problem solving.
III. Demonstrate written, oral, and visual communication skills, information literacy, and technological skills.
IV. Demonstrate knowledge of personal and community health and wellness.
V. Demonstrate responsible ethical reasoning and social and intercultural engagement.
VI. Demonstrate advanced accomplishment in discipline-specific performance.
VII. Demonstrate integrative learning across the curriculum.
B. Program Student Learning Outcomes: Agricultural Studies graduates will be able to demonstrate a/an:
I. Range of concepts and methods useful in agri-business decision-making in at least one of eight areas of specialization: Business/Marketing, International Agri-Business, Integrated Farm Management, Integrated Ranch Management, Natural Resource Management, Range Management, Soil Science and Equine. (This learning outcome directly addresses Institutional Learning Outcomes I, II, V, and VI.)
II. Mastery of problem solving and effective communication skills to face challenges encountered in professional careers. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, V, and VI.)
III. In-depth understanding of a specific issue facing agriculture demonstrated by the completion of their capstone experience. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, and VI.)
IV. Basic proficiency in specific approved practices in modern agriculture. (This learning outcome directly addresses Institutional Learning Outcomes II and VI.)
V. Basic proficiency in the use of financial and GIS computer software. (This learning outcome directly addresses Institutional Learning Outcomes II, III and VI.)
VI. Basic knowledge of specific livestock and farm production practices of the Northern Great Plains. (This learning outcome directly addresses Institutional Learning Outcomes I, II, V, and VI.)
VII. Proper and effective use of both oral and written communication skills. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, and V.)
C. Course Student Learning Outcomes: Students taking this course will be able to:
I. demonstrate the difference in selling and marketing horses.
II. make up professional marketing ads.
III. develop a marketing plan.
IV. understand how to develop a production sale for horses.
V. get a horse ready to market with various grooming techniques.
VI. identify the target market for various levels of stallions.
IV. Course Content Outline
Week 1: What is marketing?
Win with the mindset you choose
Developing a reputation
Marketing not selling
Week 2: Looking and acting professional - you and your place
Win by raising to your challenge
Honesty and integrity
Cost of advertising
How much to advertise
How to make ads
Where to advertise
Types of advertising
Week 3: Preparing and marketing horses
Win with excellence in presentation
Win with quality gear and care
Win with your network of allies
Week 4: Marketing a stallion
Win with selective horse buying
Win with your horse sense
Promotion and advertising
Week 5: Marketing your business
Win by finding the right playing field
Thinking out of the box
Word of mouth
Week 6: Promoting a Stallion and developing a marketing plan for a stallion.
Week 7: Developing a production sale
Week 8: Final competencies
Are at the first of each lesson
V. Teaching Strategies
Various teaching strategies will be used including online lectures, online tests, written evaluation of reading assignments, and a proctored final.
VI. Assessment of Performance
I. Tests - 20%
II. Ads - 35%
III. Homework - 15%
IV. Final Test - 30%
B. Quizzes and Tests: Quizzes and tests are taken online. For the final, a student must identify an independent proctor and the final will be taken online under supervision of the proctor.
C. Absences: Students are expected to complete three assignments or lessons each week for class. Each lesson will have an online quiz at the end of the lesson and the grade will be sent automatically to us. This feature enables us to keep track of a student's progress. If a student does not complete the lessons for the week by Sunday night, the lessons will be dropped a letter grade for each week the assignment is late. If a student needs to work or be gone for the week for some reason, just email us or call and it will not be counted as an unexcused absence. All work must be done by the end of the seventh week.
D. Academic Honesty: Instances of academic dishonesty will not be tolerated. This applies to both tests and assignments. Students are expected to complete their own assignments and submit their own work. Students who use or provide others with access to computer materials will be held responsible for their actions. Assignments cannot just be scanned or copied word-for-word out of the book; you must write the answers in your own words.
Every effort has been made in the writing of this class to present accurate and up-to-date information based on the best available resources. The use and results of this information depend on a variety of factors not under control of the instructors in the class. The author of this class also realizes that the information is subject to change from year to year. Therefore, neither the author nor the instructor for the class assumes any responsibility for, nor makes any warranty with respect to, results that may be obtained from the information taught in this class. Neither Global Equine Academy nor its owners shall be liable for any information contained in this class.
VIII. Accommodation for Disability
Students with disabilities who believe they may need an accommodation in this course are encouraged to contact the Coordinator of Disability Services at 701-483-2999 in the Academic Success Center to ensure that accommodations are implemented in a timely fashion.
IX. Course Communication
Students are required to use university email accounts for official correspondence in the course.
GEA and (DSU) is committed to providing a positive respectful and productive work and learning environment free from behavior, actions or language constituting harassment to all employees, students, and visitors. Harassment is a form of offensive treatment or behavior which, to a reasonable person, creates an intimidating, hostile or abusive work or learning environment. It may be sexual, racial, based on gender, national origin, age, disability, religion or a person's sexual orientation. Sexual misconduct is prohibited in all forms, regardless of intent to harm. Sexual assault, sexual exploitation, coercion and sexual harassment are examples of sexual misconduct, and all are prohibited.
Students should report incidents or information related harassment and sexual misconduct. The DSU Campus Violence / Sexual Harassment Policy and reporting guidelines are found in the DSU Student Handbook. Campus-wide policy dissemination is required by federal law and implementation of this policy is guided by the U.S. Department of Education, Office of Civil Rights.
Online Guided Instruction Time Estimates
Quiz- 14 occurrences- 20 minutes each 280 minutes
Midterm or Final- 60 minutes
Completed a field observation- 1 time ads 60 minutes
Completed a Tutorial Module - promotion plan 60 minutes
Consult with Instructor or Read Comment- 10 times 20 minutes each 200 minutes
Read online lecture- 118 pages 10 minutes each 1,180 minutes
Read 6 online articles- 10 minutes each 60 minutes
No textbook reading time included in this estimate.
Total minutes- 1,840 minutes of class time.
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EM-220 Equine Marketing Copyright
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